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FOR IMMEDIATE RELEASE
November 12, 2025 — San Francisco, CA — Magic Eden, the leader in crypto entertainment, today announces the launch of its initial Buybacks Program, a strategic initiative intended to strengthen alignment between company, community and ecosystem.
Magic Eden will commit 15% of revenue from its NFT marketplace to buy back its native token, $ME, and an additional 15% towards purchasing NFTs from collections listed on the platform in an initial ecosystem support program. The NFTs will be retained in The Garden of Eden, a public, onchain repository of reclaimed assets.
Token buybacks will begin immediately, and NFT repurchases will start with Solana-based collections before rolling out to Bitcoin, Ethereum, Monad and additional ecosystems through 2025.
Magic Eden has a history of being community first, and this program builds on that legacy.
“By turning a portion of revenue into token repurchases, we are directly aligning the platform’s success with our community's success,” said Jack Lu, Co-Founder and CEO of Magic Eden. “The NFT buybacks are an experiment to see what happens when we extend that alignment beyond just our own community to the broader creator and collector community that has always supported us."
About Magic Eden
Magic Eden is a leading multichain trading platform for digital assets and collectibles. Founded in 2021, the company has become one of Web3’s most active marketplaces, connecting millions of users across ecosystems. Today, Magic Eden is expanding its mission beyond trading—building new experiences at the intersection of digital ownership and entertainment.
The information provided on this website is provided for general educational purposes only and is in no way financial or investment advice. Certain information may have also been provided to us or prepared by third parties; these materials are provided for convenience and are not an endorsement by Magic Eden. Magic Eden is not liable for any errors, changes or amendments to such information, including any actions taken in reliance on such information.
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